If you need to generate network marketing leads, then let me tell you a way to do it without annoying your friends and family - and complete strangers.
(By the way, I understand your friends and family are your warm market, but from my experience, they turn cold real quick once you try to get them in on your amazing business opportunity. They never seem to think it's as amazing as us, do they? Yup, been there, done that.)
Does your network marketing company tell you to message people on Facebook, try to get in good with them, and then present your opportunity? How's that working for you?
I used to do that, and now I want to kick myself for it.
Because when people do it to me now, I get really irritated. I think to myself, "Wow. This is really annoying. I absolutely have zero interest in selling monthly wine memberships. (I'd probably drink it all anyway.) And I used to do this same thing to people. Eek!"
This is the problem with getting leads in this way. Chasing after them takes time, and annoys the crap out of people.
What do you do instead to generate network marketing leads?
I have 3 solutions for you (and they all work together).
Let's talk about it.
Solution #1 - Make a Website
I'm not talking about using your company's website. You want to stand out from the crowd. You want to look different from everyone else competing for the same thing.
Having your own website will also allow your personality to stand out, especially if you create YouTube videos and embed them into your blog. (Which I highly recommend for added authority, attracting the right fit of person to you and to rank for keywords that people are searching for.)
People don't want to join a company or buy a product just because it's a great opportunity. They follow people that they like and they see what they recommend. They follow people whose personalities they mesh with.
Have you ever gotten one of those "Hey girl!" Facebook messages? I have, and I'm just not a "Hey girl!" kind of girl. lol So I'm immediately turned off. I bet you are too!
That's why I'm recommending these BETTER ways of doing things. Use your personality and the right keywords to attract your perfect customers.
Do you know what keywords are and how powerful they are?
THIS is where you can really learn to generate network marketing leads.
Let's say you have a website and you create a blog on your website, and you also create videos. You can find keywords that people search in Google (and YouTube) related to your network marketing opportunity, and you can create content based on those keywords.
You want to find keywords with decent search volume and low competition. Once your site becomes more popular, you will begin to rank for these keywords in Google and YouTube.
This is how you attract people to YOU. You find what they're searching for and give them the answers or solutions.
Let me give you an example. Let's say you are a Distributor for Young Living Essential Oils (as I semi-am), you would go into your keyword research tool, and start searching for some keywords related to Young Living.
For instance, I took about 5 seconds to think of a keyword, and I already found a good one!
The main thing that you're looking for here is the KQI (Keyword Quality Index). It's green and it says great, so you're good to go. The SEO number of 95 is also very good. This means you are likely to rank on the first page of Google for this keyword term. (The higher up you can rank on Google, the more clicks / leads you'll get.)
Ideally, you will want traffic to be a little higher and QSR (this is your competition) to be a little lower, but after just looking for a few seconds, this is a good keyword to start with.
And this is just 1.
Now the real trick is to find more.
There are TONS More Keywords
You wouldn't just search keywords specific to your business. You would put yourself in the shoes of someone who would be interested in this kind of business, or your kind of product. Maybe stay at home moms, work from home moms, millennials who need jobs, people who are retired, etc.
Depending on your business you can also branch out to people who are searching for whatever industry you're in. If you're a Beach Body coach, then you would look for keywords related to people wanting to get in shape, or wanting to lose weight, eating healthy, looking good in a bathing suit, etc.
Want to check it out for yourself? You can use my favorite keyword research tool, Jaaxy, and give it a few spins.
How to Put a Website Together
I recommend (and use myself) a training platform called Wealthy Affiliate. They will teach you step-by-step how to put your site together. Plus you will not only learn how to use keywords, but Jaaxy is included in their membership. They also have start-of-the-art web hosting, so you can host your site with them at no additional cost.
While they primarily focus on teaching people how to create websites to make money with affiliate marketing, you can use the lessons in the training to help generate network marketing leads too. The concepts are the same!
Click the button below to see everything Wealthy Affiliate has to offer.
Solution #2 - Build a Sales Funnel
Once you have your website together, you can use it to build a sales funnel. Sound scary? It's not! Basically a sales funnel just helps a potential customer focus on one thing.
What you would likely do is put up a small sales page. It can even just include one enticing headline. It will have a box where a person will enter their name and email. Then you will send them off to another page.
Maybe the page is a sales page for your network marketing company, or you can give them a free gift of some sort. Something like a how-to PDF that can show them how to be more successful in your company.
Now they are on your email list and you can continue to build a relationship with them.
The leads that you get may be a little cold, and email is a great way to warm them up and let them get to know you more personally.
As they begin to trust you, you have a better chance of them buying from you, or even becoming a part of your team.
How to Build a Sales Funnel
Sales funnels are not hard to build at all. You can build them manually, or you can have them done-for-you.
However, I recommend getting your website up and running first and then tackle the sales funnel. If you decided to join with Wealthy Affiliate, we also have training on sales funnels and how to set them up.
If you decided to join Wealthy Affiliate as a Premium Member with me, you will also have access to me there and I can help steer you in the right direction of getting one set up.
Solution #3 - Build an Email List
You can probably start to see how all three of these solutions fit together, right? First you get a website set up and start finding keywords and start blogging.
As your website grows, you can add a sales funnel (or you can add it right at the beginning of your website experience, it really doesn't matter) to help direct potential customers to a certain way you want them to go (like joining your team with your company.)
Finally, the sales funnel helps grow your email list where, as I mentioned above, you'll be able to build a relationship with your potential customers, warming them up to the possibility of working with you.
This is how you generate leads for network marketing online. Not just leads, but targeted, interested leads.
Do you see how powerful this can be?
Forget sending messages in Facebook, texts or DMs.
I actually found this on Reddit and it made me cringe.
There is a whole subreddit about how terrible MLMs are, and this is one of the reasons why. You don't want to be THIS person.
It doesn't work.
It just annoys people.
Why not find people who TRULY are looking for what you have instead? Isn't that easier? Isn't it easier to attract people to you rather than chase after people?
Obviously, the way you run your network marketing business is, well, your business. 🙂 I'm only here trying to offer solutions for you because I've done the standard tell-all-your-friends-and-family-about-your-amazing-opportunity-that-they-can't-pass-up thing, and yea, it doesn't work.
My mom once told me, "You're always trying to sell something." lol Gotta love moms who give it to you straight!
It was too frustrating trying to get people on board. (Which is why I switched to affiliate marketing. However, I now realize my affiliate marketing skills could definitely work in network marketing, which is why I'm sharing all of this with you.)
The biggest thing you'll want to do first, is learn how to create a kick-butt website that makes you stand out from the crowd. Then, learn how to use keywords to attract your right customers.
You can do all of this - and more - through Wealthy Affiliate. Over 45 people have already joined me there this year so far. See why in this detailed review. Then, come join us and start to generate those network marketing leads - in a MUCH easier way!
What do you think of these ideas to generate network marketing leads? Have you tried any of these? Do you have other suggestions? I'd love to hear about it in the comments below.