Wealthy Affiliate vs Income School Project 24

Wealthy Affiliate vs Income School Project 24. Which is better? I’m going to compare both for you to help you make a decision about which one to choose that makes the most sense for you.

While I am a member of Wealthy Affiliate and have been for quite some time, I have recently been binge-watching Jim and Ricky’s YouTube channel and I have a great idea of what these two guys are all about, and more specifically, what Project 24 is all about.

I have to say, as soon as I started watching Income School’s YouTube channel, I couldn’t stop watching. Jim and Ricky are super likable guys who seem like great family men and just want to help people succeed.

If you get nothing else from this article, then have a look at their channel!

What is Wealthy Affiliate?

Wealthy Affiliate Homepage

Wealthy Affiliate is an educational platform that teaches people how to create their own profitable affiliate marketing website(s) step by step. It was started in 2005 by co-owners Kyle Loudoun and Carson Lim.

Wealthy Affiliate is a membership site and there are 2 levels of memberships:

  • Free Starter Membership
  • Premium Membership

I’ll talk about costs and compare both platforms a little later.

Wealthy Affiliate teaches users how to find a niche, research keywords and write quality content focused on those keywords. They primarily teach search engine optimization techniques (SEO) to grab free traffic from Google, Bing and Yahoo.

Wealthy Affiliate teaches about how to create smaller niche websites, as well as building up authority websites. They recommend and have trainings on using social media to grab traffic. (They recommend picking and focusing on only 1 main social media platform.)

They have over 1.4 million members.

What is Income School Project 24?

Income School Project 24 Homepage

Income School Project 24 is also an educational platform that teaches you how to create websites that you can monetize. It was started just a couple of years ago and was originally called Niche Site School. It was started by co-founders Jim Harmer and Ricky Kesler.

Project 24 focuses on creating small niche websites that you can work on a lot upfront (when I saw a lot, I mean 30-60 days) and if done right, can bring in passive income for years to come Jim and Ricky both create these types of websites themselves and they have a process in place that works.

That’s what Project 24 is all about. They put that process into a course that we can easily follow. Of course, they can’t guarantee we’ll be as successful as them, but they say that if we follow all the steps correctly (60 steps, to be exact), we have a great chance to go from $0 to a full-time income by 24 months.

The goal of the websites you create in Project 24 are more heavily focused on getting lots of traffic and then placing ads and using affiliate links once that traffic is established.

This is slightly different from Wealthy Affiliate’s strategy, but we’ll discuss all the differences (and the things that are the same) below.

What Does Wealthy Affiliate Offer on Their Site?

With Wealthy Affiliate, you not only get training, but you also get a lot of useful tools. Let’s make this into a list so it’s easier to understand.

Wealthy Affiliate gives you:

  • Free Starter Membership with limited access, but you can remain a free member forever if you’d like
  • Premium Membership ($49 / month) which includes all the training, tools and support
  • 2 different courses with step-by-step video and text training that will take you from start to finish with creating your own affiliate marketing website
  • Free Starter Members can get 2 free websites hosted by Wealthy Affiliate (on WA’s domain)
  • Premium Members can get hosting for 25 of WA’s websites (on their domain – great for testing) and hosting for 25 sites on your own domains. The hosting is fast, safe, secure and sis comparable to BlueHost, HostGator, WP Engine and many of the other popular hosts out there.
  • Live weekly classes
  • Hundreds of member-created trainings
  • Live Chat
  • Private Messaging
  • 24/7 technical support for your websites
  • A keyword tool (also used for checking your rankings and spying on your competition)
  • Access to a community of over 1.4 million people hosted right in WA (this is NOT a Facebook group), where Kyle and Carson are personally interactive

To see everything Wealthy Affiliate offers, you can read my full review here.

The membership at Wealthy Affiliate is very comprehensive and even if something isn’t directly in the training, either the weekly live training has covered it (all past classes are available at all times to Premium Members) or a member has blogged about it or created their own training on it.

What Does Project 24 Offer on Their Site?

Income School Project 24 is also a membership site. The cost to join is $449 for the first year and $199 / year after that. Project 24 also has step-by-step training on their site that goes through setting up your own niche website from start to finish.

Project 24 offers:

  • Step-by-step training
  • A podcast for members only that has tons of tricks and tips
  • A community of people to help support you, including Jim and Ricky who are in there often (this is within their platform and is not a Facebook group)

Their training covers topics like (this list does not include everything):

  • Their 60-step process (which is their key to having a successful site)
  • Search analysis
  • Picking profitable niches
  • SEO (we’ll talk about this in a sec. They do things differently with this than Wealthy Affiliate)
  • Web Traffic
  • Email Marketing basics
  • Hiring & Training Writers
  • Photography lessons for your site
  • Monetizing your sites
  • Mindset

As you can see, they also have a comprehensive list of topics that they cover.

In the next sections I’m going to tell you what’s different and what’s the same with Wealthy Affiliate vs Project 24.

Wealthy Affiliate vs Income School Project 24 – How are the Lessons Different?

In case I didn’t make it clear, I am a member of Wealthy Affiliate, but I am not currently a member of Project 24. (Although, I could be in the near future, as I like to learn different ways of doing things from different experts in the industry.)

But, as I mentioned, I have been binge watching all of Income School’s videos on YouTube, and these guys give out a lot of awesome information on there, and so I have a great idea of exactly what they’re teaching. (Because they tell you!)

Wealthy Affiliate vs Income School Project 24:

  • Wealthy Affiliate focuses on both niche websites and authority websites
  • Income School Project 24 just tackles small niche websites
  • Wealthy Affiliate teaches the standard way of doing keyword research and suggest using the keyword tool in their platform, Jaaxy
  • Income School teaches a more “common sense” (as they say) approach to keyword research and they suggest you don’t use any keyword tools
  • Wealthy Affiliate focuses a lot on creating review posts
  • Project 24 focuses on 3 types of posts: response (short posts that answer a question), staple (how-to posts), pillar (super long and in-depth posts – an ultimate guide, for example). They use review posts sparingly
  • Wealthy Affiliate focuses on mostly affiliate marketing for monetization
  • Project 24 mostly focuses on getting as much traffic as possible, then adding ads and some affiliate marketing for passive income
  • Wealthy Affiliate teaches using social media, but only one so that you don’t get overwhelmed
  • Project 24 teaches not using social media at all, but they say to use YouTube instead

As you can see, there are some differences between the teaching styles of both platforms, but they’re not hugely different.

Wealthy Affiliate vs Income School Project 24 – How are the Lessons the Same?

The two platforms do have some differences as mentioned above, but they are also similar in several ways:

  • Both focus on creating high quality, helpful content
  • Both websites have training that works if you follow it
  • Both have thriving communities for support (although, I’ve been in both, and Wealthy Affiliate’s community is much, much more active)
  • Both give you realistic expectations about how long it takes to make money from blogging
  • Both are owned by stand-up guys who want to see people succeed
  • Both are awesome for beginners

Now that we went over all of that, I’m going to give you my take on both of these platforms and what I personally like and don’t like about each.

What I Like and Don’t Like About Wealthy Affiliate

No matter what training you go with, there are going to be things you like and things you don’t like about it. Nothing’s perfect. It’s really more about which teaching style you like and what you’re willing to invest in a training.

Being a member of Wealthy Affiliate, I’ve had a great inside look into all the components of their site.

This is what I really like about them:

  • The community is huge and thriving. It’s very, very active and helpful.
  • Live Chat is great when you need an answer quickly
  • Many successful members in the community, and they help give advice, tips, tricks and training
  • Easy to connect 1-on-1 with people inside the platform
  • Web hosting is included in the membership
  • There are also tools to give and receive feedback and comments on your site for extra support
  • Low monthly fee
  • If you pay yearly, it’s $359, which equates to only $29.92 / month
  • The training flows very nicely and you check off tasks as you go, which helps you learn while taking action
  • Kyle and Carson interact with the community very often, almost daily

What I think Wealthy Affiliate can improve on:

  • Some training could use some updating (although there’s usually a weekly training covering the same topic that’s more up-to-date)
  • There’s a lot of content inside the platform and it can be overwhelming
  • When you find good content, it’s hard to find it again (their search function isn’t great)
  • They focus on writing reviews a lot, and it may not be the best, most up-to-date strategy (Although, for affiliate marketing, reviews do work well.)

While Wealthy Affiliate has its flaws, overall, it is the absolute best bang for your buck. They just include so much value that it’s hard to ignore. You can even give them a try as a Free Starter Member, and you don’t even need your credit card.

What I Like and Don’t Like About Income School Project 24

Again, I’m not personally a member of Project 24 right now, but I have seen enough of their videos and reviews from members that I feel I can give a non-member perspective.

What I really like about Income School Project 24 and Jim & Ricky’s content:

  • They give away so much valuable content on YouTube
  • Their no-nonsense approach to keyword research (some don’t like it, but I want to test it more)
  • Their approach to creating backlinks (they don’t focus on it)
  • Their approach to using social media (they say it’s a waste of time for small niche sites, and from what I’ve seen, I agree)
  • The fact that they build out different niche websites themselves and show us their successes and failures
  • The fact that they interact with their community and focus on helping people succeed
  • Their niche case studies which help you learn what and what not to do with your own site
  • The way they teach how to build up a site quickly, let it sit, then add monetization for passive income

I love Jim and Ricky’s no-nonsense approach to writing content and finding topics to write about. They actually completely opened my eyes about how easy it is to veer off course with a particular subject when you’re writing an article with this video:

Things I’m not a fan of with Income School:

  • If you want to build an authority site, this is not for you
  • Because it’s so new, their approach hasn’t yet been truly shown to be successful for more people than just themselves (so far)
  • Their cost is more than Wealthy Affiliate (based on WA’s yearly commission), but they don’t include hosting
  • They don’t have a live chat for those burning questions

Overall, Income School Project 24 is fantastic. I support Jim & Ricky and what they’re doing and you would not go wrong to sign up with their site. In fact, I’ll make it easy for you and you can go to their site right from here.

Results for Wealthy Affiliate & Income School Project 24

I just wanted to add a couple of reviews from people who are having success with both of these platforms.

To be fair, it’s not easy to find people in Project 24 who have had huge monetary success because it’s a newer program. They haven’t had time to build up to that yet. There are people having success with traffic.

Wealthy Affiliate has been around for over a decade, and they have lots of success stories. Let’s take a look at just a couple for each program.

Wealthy Affiliate Success Stories

Here’s a video from Caffinated Blogger about Wealthy Affiliate:


Here’s one from Chris (Benji’s Dad) who used the training at Wealthy Affiliate to earn 6 figures:

I also have more success stories posted on my blog.

Income School Project 24 Success Stories

Here’s a reviewer, Jeremy, who is having success with Project 24:

He even updated in the comments that his traffic has grown substantially from the time he made the video:

Project 24 Member is seeing success with his traffic.

The only issue is that we don’t know if he’s monetized yet and how much he’s making from this traffic.

Here’s someone who started seeing great traffic results in his first 6 months:

This is exactly what Income School Project 24 teaches. Put out great content, let Google find you, build up your traffic and then worry about monetizing.

We’ll have to see if they have people successful at the monetizing part. Only time will tell.


After taking a look at both Wealthy Affiliate and Income School Project 24, you really can’t go wrong with either one. Both are geared toward people who are new to online marketing, but I know that Wealthy Affiliate has more content that goes beyond the beginner stuff inside their community.

Also, Wealthy Affiliate continues to be my #1 recommendation, because of:

  • The community
  • Hosting included
  • Live weekly trainings

I wouldn’t hesitate at all to send someone to Income School Project 24, however. I know you can learn everything you need to create a successful website. You can click on this link to sign up if you’d like.

If you’d like to try out Wealthy Affiliate, you can click this link to start a Free Starter Membership. You’ll have full access for 7 days.

Leave me any questions or comments below and I’ll get back to you as soon as I can!

18 thoughts on “Wealthy Affiliate vs Income School Project 24”

  1. Good good review here. Its really the first time I’m seeing anyone compare wealthy affiliate with any other platform. I have heard people talk about the project 24 befire and I think its a great place but honestly I dont think any other web hosting platform can be as good as wealthy affiliate. Great review all the same. I also recommend wealthy affiliate mostly because of the helpful community. Awesome!

    • I’m glad you are enjoying the membership at Wealthy Affiliate. It’s definitely hard to beat them since they offer so much for the price. They really know what they’re doing! 

  2. Excellent juxtaposition you have done up here concerning wealthy Affiliate and income school project24. Well, for what is worth, both of them are of quality and legit platforms and they are promising. However, I would prefer wealthy Affiliate to income school project 24 because of the fact that W.A offers a cheaper option, provides live chat where I can easily get access to information to my questions on time and the fact that they have established their self over the years to be worthy and delivering. Thanks

    • It is hard to beat Wealthy Affiliate’s longevity and everything they offer inside the platform. Some people want other choices though, and I get that. Project 24 is a great alternative option. 

  3. Your comparison is very comprehensive. I have been a member of Wealthy Affiliate myself and I can say they deliver what they promise. I especially like the training and extra tips that other community members often share.Seems like Project 24 has a lot of similarities with Wealthy Affiliate. I am just wondering, do you have to pay on a yearly basis only?Either way, both Wealthy Affiliate and Project 24 seem to be great platforms to start an online business with. I would one day also like to learn traffic, and I think Project 24 will help me with that.

    Thank you for this detailed comparison. This is a very useful article.

    • Income School Project 24 only gives you the option to pay yearly. There’s no monthly option as of now. 

  4. These are both great membership sites and I think they both genuinely want to help their members succeed in the online world. I am actually contemplating becoming a member of income school project 24 as I have heard some good things about them and although I am also a member of wealthyaffiliate I think it would be a good idea. I am not familiar with some of the methods they make use of like the no nonsense approach to keyword research. I would really like to know more about it.

    • Their approach to finding keywords is just going into Google and look to see what people are searching for there. They don’t recommend using any keyword tools because they say that they’re all wrong. I’m sure that no keyword tool is 100% correct, but I think they can point you in the right direction.

      With that said, I like their approach, and it’s one I’ve been using a little more. Just going to Google, see what people are asking, what they’re looking for, and incorporating that into my content. 

  5. Really great review Christina!

    As a fellow WA member I have to agree that the community is so supportive and encouraging, and some of the training the members created are super helpful too. The web hosting is really a bonus, and I think what’s really great is they have been around for 10+ years and never once have they increased their price.

    Don’t know much about ISP24, but I think I’ll start watching their YT content based on your review 🙂

    • It’s going to be really hard to beat Wealthy Affiliate because you get so much for the cost. Web hosting alone makes it worth it. 

      But, some people may not prefer Wealthy Affiliate, and that’s just fine. It’s nice to know there are great alternatives out there. 

  6. It seems you seems that you have the same views as I do about Income School.  I too am a member of Wealthy Affiliate and am happy to be part of this community.  

    When doing research to learn affiliate marketing, I came across a Wealthy Affiliate review, which lead me to joining Wealthy Affiliate on the free starter membership and later I joined the premium membership.

    I do think that if I would have found Project 24 Income School before Wealthy Affiliate, I would have joined their program.  I have seen information on them on YouTube as well, and I like their approach.  It seems to me that both programs are very good programs.  

    Do you know if Project 24 Income School offers a free starter membership like Wealthy Affiliate does?  I don’t plan on leaving Wealthy Affiliate, but I was just wondering if they have a try it before you buy it program.  

    • As far as I could see, Income School Project 24 does not have a free starter membership or a way to try it before you buy it. But, they do offer a lot of free content on YouTube (as you know) and that’s where I would point people to see if they like their teaching style. 

  7. Wow Christina. I have to say you really left no stone unturned in your comparison article between the Wealthy Affiliate va Income School Project 24. I have been hearing about the Income School Project 24 but I really didn’t know what it was about. I’m going to check out some more of their YouTube videos at your advice. I, too, am a Premium member of Wealthy Affiliate. They also teach to build content first and then start monetizing. You don’t want to appear to just be about sales.   You want to present great information.   Thanks so much for a great article. 

    • Yes, you’re absolutely right. Wealthy Affiliate does teach to build out great content first and then monetize a little later when you have traffic. They are similar in that way. Thanks for pointing that out! 

  8. Hello Christina, Your honest review of Wealthy Affiliate vs Income School Project 24 has impressed me and I am glad to see that you have clearly and correctly described their Pros&Cons; in a way that I’m free of confusion now.I’ve also had  watched School Project’s Youtube videos a lot and could too much benefit them. Beside from that-I have read some positive reviews like yours about them and I think that their job is excellent.
    In respect to Wealthy Affiliate,I am totally agree with you.I have actually read your review about it and your explanation was so fantastic that I am convinced that the decision I’d made to being one of the member of WA was absolutely right.
    Thanks for your thorough review post.

    • Thank you so much for commenting!

  9. I do not have any experience with any sites other that WA. It’s nice to hear/read about other sites out there that really do have the same intentions of educating others and as you had mentioned of a no non-sense way of thinking. The videos were super helpful as well. The pros and cons were just as helpful too. Thank you for the information and time you put into it! 

    • Wealthy Affiliate has everything you need to get started, so there’s really no need to see what else is out there at the beginning. It can actually take you off course and make you lose focus. 

      But, once you get going, it can be good to see other ways of thinking from other teachers. It’s good to expand and find different ways of doing things.  


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